As astronomers await the coming of Hailey’s and other comets, McDonalds aficionados have anxiously awaited the return of the beloved McRib Sandwich for years. It's back, for only six weeks, till mid December!
“It is what it is,” is the best way to explain the iconic sandwich and its popularity. It’s sticky to hold, messy to eat, has no pretensions of gourmet aspirations, and boldly defies its own label as “tangy.” There's a nationwide "McRib locator site" informing the faithful of the beloved beast's location. People post home videos, proclaiming their desire and passion to hold and eat the McRib. Loved and admired by the faithful and scorned by unwashed heathens; few are McRib neutral.
My McRib Sandwich cost $2.99; prices vary.
Order one, and it arrives minutes later, nobly enthroned in its custom built, water resistant covered thick-paper based rectangular container. Thankfully, it’s not a thick plastic. McDonalds could be future- conscious like Whole Foods and make the box McBiodegradable, scoring major points with kids and moms. McWaste can remain intact for centuries in a landfill.
Pop the lid and the six inch bun cheerfully greets you, rimmed with sticky BBQ sauce, sliced pickle and sliced onion. It has a pleasant BBQ scent. Look under the hood, er, bun and gaze on the patty and toppings.
The 6” bun is truly a delight-soft, warm, tender and fresh tasting with a nice scent.
How can the McRib be improved? Offer a truly tangy sauce or two, package it and other meals in biodegradable boxes, and McD's will be in like Flynn!
McDonalds, Burger King, Wendys and a score of chains compete at the low cost, high volume price point. All compete to offer good bang for the buck. While the Mc Rib will leave Earth and return to McOrbit outer space, the McCafé offerings and the delicious berry smoothies will be around, and that’s no Kroc. Stop in, taste an American icon before ~ December 10th, and savor and see for yourself.