This is an optimistic Post Mortem on the April 16, 2016 Food Truck Wars at 6 Bends Harley Davidson's
Top Rocker Field in Fort Myers, Florida
"Half a league, half a league, Half a league onward,
Into the valley of
the Top Rocker Field
Rode the Six Thousand.
"Forward, to the Food Trucks!
"Charge for the craft beers!" he shouted.
"Get on line now,
dear, for the pork sliders and fish
tacos," she pleaded.
Into the valley of Dehydration
Rode the Six Thousand.
The Good News is that the attendance by the well behaved
crowd at the goodly assortment of nicely chosen food trucks exceeded the promoter's expectations. (Note: 6 Bends Harley Davidson was NOT the promoter.) Many are willing to attend next year, IF some much needed changes are made.
The Bad News can be listed on a few Food Trucks' long chalk
menu boards. I'll cover the highlights.
No one correctly
estimated the crowds that would arrive. The saying "Piss Poor Planning
Prevents Proper Performance" comes to mind. Those who arrived by car at the start, 11:00
a.m., were guided by police and volunteers into one of two pathways-to the left, or to the right. There was no walkie-talkie communication among the parking attendants for coordinated parking. There was No back up system to
handle the increasing flow of cars already trapped in the long one-way parking
routes when the parking spaces ahead were already overfilled. Soon, as the lots filled, people spent 20" en route to an already
filled lot on the left side, then 20 minutes later, were directed into yet another
filled lot on the right. Thus parking could take 45"+. There were a lot of unhappy campers. Piss poor planning, or inadequate expectations? I favor a bit of both.
The small Top Rocker
Field was maxed out with about 40 food
trucks. Planners intended it to hold perhaps 3,000 people, spread over 7 hours, from 11 am to 6 pm . The promoters were not prepared for the crowd of perhaps 10,000+, concentrated instead over 4 afternoon hours. What a "Cluster Truck" mess ensued. Once parked, it was yet another 45" line to just get in the gate.
People were NOT happy, and that was before entering!
Once in the Field, they were told that craft beers were sold out. That was the vendor's responsibility, not the promoter's, as back up kegs could have been planned. Free water was not available in the heat, only $3.00 small bottles. Those fortunate to had had a beer or two were likely to have a touch of dehydration. There was not ANY shade to escape the sun. That's POOR planning. There were no Porta Potties at all in Top Rocker Field. NOT SMART, guys. Nearest bathrooms were a few hundred yards away in the beautiful 6 Bends Harley Davidson dealership. A steady stream of ambulances lined up to take away a steady stream of people, aged from 40's to upper 70's,with heat exhaustion (not the more serious heat stroke.)
Once in the Field, they were told that craft beers were sold out. That was the vendor's responsibility, not the promoter's, as back up kegs could have been planned. Free water was not available in the heat, only $3.00 small bottles. Those fortunate to had had a beer or two were likely to have a touch of dehydration. There was not ANY shade to escape the sun. That's POOR planning. There were no Porta Potties at all in Top Rocker Field. NOT SMART, guys. Nearest bathrooms were a few hundred yards away in the beautiful 6 Bends Harley Davidson dealership. A steady stream of ambulances lined up to take away a steady stream of people, aged from 40's to upper 70's,with heat exhaustion (not the more serious heat stroke.)
Once in the small Top Rocker Field, the wait time on lines for each food truck ran from 20" to 50 minutes!! Fifty
Minutes! There were insufficient order takers. Orders were written by hand on
paper tickets, instead of using multiple order takers with iPads for more
efficient order taking. Groups of 4-6
friends, or families, hoping to try the wares from 4-6 different food trucks
realized the absurdity of the situation. Then, instead of ordering one top item from each of several food truck, they backed off and wisely instead ordered 3 or 4 items from one or two trucks, and called it a day.
My group of friends struck culinary gold at famed Robin
Almodovar's Palate Party Gourmet Food Truck, truly "A Party in your Mouth."
We had read in advance of that she was a Hell's Kitchen Top 6 Finalist, and won
Best of the Best Food Truck from Miami New Times.
That whet our appetite.
The BBQ short rib grilled
cheese ($10) came on deliciously crisped bread enclosing hot crispy onions,
mozzarella and cheddar cheese, with roasted garlic aioli. HIGHLY Recommended!
The Slow roasted pork sandwich with caramelized onions,
arugula, tomato jam and garlic aioli ($9) was juicy! Most added a fried egg on top, for $1 more!
Recommended. With such competition for
a palate, the quite nice Crab cake sliders with sweet chili tomato jam , aioli
and mixed greens offered goodly crab, however the taste of the sauces were
not sufficiently different in ingredients to stand out from their more highly
regarded brethren. The Soft shell crab, and fish tacos were other top sellers.
Cucina Bambina Gourmet Italian Eatery was manned by friendly
efficient folks. Only in service for 3 months, the tiny truck did not have a
following yet, and the line was just 5 minutes long. Hallelujah!
We enjoyed their "Bambina Sandwich"
($10) with a big hunk of fresh mozzarella, Prosciutto di Parma, salad with arugula,
roasted peppers and balsamic on a torta roll. Recommended.
Red Zeppelin Rockin' Lobster Roll was tops with a generous
amount of real Maine Lobster on a roll for $15. Highly Recommended.
Moca Loca had a great chocolate shake.
We tried 3 items from another truck. Let's just say that we
left most of the forgettable pulled pork and other items on their plates. Yuck. Better vetting of a
truck's wares before accepting them to the Food War is in order.
The judges had it a little easier!
Guy |
Shana |
With the long waits for food at each overwhelmed food truck,
one of our group bugged out early. We left earlier than anticipated, having
tried far less food trucks than we wished. Bummer.
Attendees dodged the rain |
So cut customers a break, and give them ample table spots (in and out of shade) to put their food, drinks and tired bodies, PLEASE!! Vendors need more efficient order taking. They need to create dishes that are quicker to prepare. Better vetting of trucks to maintain high quality of food across the board is hoped for- this is subjective.
2 comments:
Sorry you had a rough time but who knew Ft Myers actually had that kind of following for food trucks. Sure the event coordinators had some major issues but when has anyone done everything perfect on their first try? As far as long waits for food I know that The Munch Mobile's ticket times we're 5-10 minutes. Thanks Six Bends for the opportunity.
Yes, while it was a "baptism by fire" for some truck crews and customers alike, we agree that the next time will be smoother functioning and overall just better for all. Any hints you cold share with other trucks for shortening turn around time would be super helpful. Just getting their lines down from 50 minutes to your 5-10 minutes would rock! They may have to rethink what they make so it's quicker...that's doable! Thank you for your insight.
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